Did you know kids in Europe watched two-and-a-half hours of TV a day?
That’s a lot of cartoons, adventure series, educational shows and so forth. And a big responsibility for TV producers and programmers, hoping to both entertain but also offer wholesome, progressive content for young minds.
To help tackle such a responsibility, the Prix Jeunesse Foundation was set up in 1964, whose main focus is organising a biennial competition – the Prix Jeunesse International – to draw the best in children’s television around a theme.
Producers from around the world attend the event in Munich to learn from one another and identify the next big show in kids’ TV.
(In fact, one of its early winners was ‘Sesame Street’ – recognise those furry faces in the photo above? – which was sold to over 50 countries within four years of being awarded the prize. )
Winning entries then tour the world via the Prix Jeunesse ‘suitcases’, passing on insights from the festivals to local TV producers in special training programmes.
One such ‘suitcase’ is now in Cyprus in a two-day event this week, organised by the Goethe-Institut Cyprus in partnership with the Association for Historical Dialogue and Research (AHDR) and the Cyprus Community Media Centre.
As there hasn’t been an entry from Cyprus in the Prix Jeunesse festival yet, this event will hopefully encourage Cypriot media practitioners to enter the competition, while encouraging dialogue, a deeper understanding of quality kids’ TV and professional cooperation in the field of children’s media between the Greek Cypriot and Turkish Cypriot communities.
More info on the Prix Jeunesse ‘suitcase’ here.
On a related note, Peace Exchange is keen to introduce yet another of the Peace it Together partners – the Multiperspectivity & Intercultural Dialogue in Education (MIDE), helmed by the AHDR, which also focuses on identifying and making available the keys to an environment of learning that leaves young minds on the island open to diversity and dialogue.
Through MIDE, from July 2008 until November 2011, the AHDR has expanded its scope to include extensive research, diverse public outreach and a wider range of materials and trainings it offers to its core target groups.
In addition, the AHDR has broadened the resources it offers the general public, with the formation of a library and archive related to Cyprus history, history education, inter-communal relations, and global outlooks on similar subjects.
Meanwhile, as of November 16, 2011, the AHDR embarked on the second phase of the MIDE project, which, over the next 24 months, seeks to enhance the work already undertaken.
This phase aims to leverage the resources the AHDR created within the first phase of the MIDE project, with the focus on:
- Further developing efforts to engage the general public and key stakeholders on issues related to history, historiography and history education in Cyprus, as a means of advancing greater sensitivity to the importance of multi-perspectivity and critical thinking
- Extending educational and research programmes to ensure key actors – educators, youth, researchers and policymakers – have opportunities to engage with AHDR
- Continuing to work in partnership with organisations such as the Council of Europe, teacher trade unions across the divide, EUROCLIO, PRIO, CCMC, the International Center for Transitional Justice and the Elders, as well as developing new local and international relations with other institutions
- Increasing the capacity of history educators, influencing public perceptions on critical approaches to history and history education and guiding policy change to promote intercultural skills and understanding, as well as multi-perspective approaches to education
Peace Exchange highly recommends the videos on AHDR’s YouTube channel for more of an entertaining and compelling insight into its mission.
That’s all for the moment, but we’ll be back again soon with more good stuff for your reading pleasure. See you in the next post!